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Blair Witch Producer Visits Local Film Fest

Gregg Hale returns for a screening of the classic film during the Victory International Film Festival

A man who produced a landmark film is attending this weekend’s Victory International Film Festival in Evansville. As WNIN’s John Gibson reports, Gregg Hale will take questions after a showing of the Blair Witch Project at Showplace Cinemas East Friday night:

Gregg Hale grew up in Henderson and decided he wanted to be a filmmaker when saw Star Wars on the big screen in Evansville.

More than 20 years later, he co-produced The Blair Witch Project.

Hale says he was “more than surprised” when the low-budget film about three young people who go missing while filming a documentary in a wooded area started winning awards:

"And then when like the movie came out and started just doing this insane buzz and the incredible amount of business that it did, I mean it's beyond surprise. Stupefied, I guess."

25 years later, I asked Hale about the lasting impact of the Blair Witch:

"It'll be remembered as an effective horror film that was made for very little money. But it will also be remembered as a film that had this really crazy marketing campaign."

That campaign included missing person leaflets, online message boards and chat rooms, and a trailer suggesting it was a true found-footage story.

Hale is still a filmmaker and a writer.

His latest book is the fantasy “Journey to Hada.”