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New "Honest to Goodness" state slogan announced

The State of Indiana has unveiled a new slogan. 

“Honest to Goodness Indiana” is replacing the state’s old slogan, “Restart Your Engines.” Lieutenant Governor Sue Ellspermann and Mark Newman of the Indiana Office of Tourism Development made the announcement at the Indiana Historical Society.

Inside Indiana Business reports more than 30 individuals served on a brand development board to come up with the slogan.

They included representatives from the tourism industry, elected officials, government leaders, and others from the private and public sectors.

The state says the goal of the new “Honest to Goodness” brand is to represent the entire state, while respecting Indiana's history and looking forward.

Officials say they wanted something that would be fitting for both rural and urban settings.